Currently, there are approximately 5.6 million commercial buildings in the US. Each of these buildings hosts a different business, and many of them are likely competing with you for clients and customers. That’s why it’s important to make your business stand out.
There’s no better way to do this than through the use of color psychology. Learn what this means, and how you can use psychology in your commercial painting project.
Different Colors, Different Feelings
Studies show that consumers who are in a good mood will be more receptive to making purchases and trying new items. Using color psychology is one way to lift people’s moods and get them to feel like buying products from you.
Color psychology is essentially the idea that colors can impact people’s moods. If a person sees a specific color, they could be moved to feel happy and energized, and therefore more likely to make purchases. Conversely, other colors can influence people to feel sad, lethargic, and unlikely to patronize your establishment.
While it’s true that colors can be trendy, businesses need to be aware of the ways that different colors impact mood, and the way that mood impacts action. If you consider this the next time that you invest in a commercial painting project, you’ll be taking an incredibly easy step towards getting more consumers.
Stay True with Blue
The first color that we need to talk about is blue.
Generally, this color invokes feelings of relaxation and calm within the people who view it. This makes it the ideal color for stores that sell things like home decor, mattresses, pillows, and bedding. It puts people in the mood to get some R&R. Blue is also great for painting bookstores and coffee shops that aim to create a space where life slows down for a little while.
However, there’s more to blue than the emotions that it invokes. Despite the fact that blue promotes calm feelings, it’s the single most popular color in the world. It’s a favorite with people of all ages and genders.
Psychologically speaking, pretty much everything associated with blue is 100% positive. Clear skies, ripped denim, and sparkling pools are only some of the things that we associate with this popular color. It invokes positive memories and emotions.
If you want to make people happy and lift their spirits, you might be interested in painting your building in varying hues of blue. Sky-blue walls with navy trim and accents are a great way to incorporate multiple shades. You can also include white in your decor to give your commercial painting project a light, airy feel.
Staying Motivated and Positive
However, blue isn’t the only color that puts people in a positive mood.
One of the emotions that you want to invoke within patrons to your store is positivity. Generally, warm colors like yellow are the ideal way to make this happen. People who see this are reminded of natural light, which gives them the energy that they need to get through the day while remaining positive.
If your business sells more traditionally feminine products, like makeup or fashion accessories, you might want to include pink molding and accents amidst your yellow and color scheme. Ask our painting contractors how they can incorporate hints of specific colors into your decor and why doing this is a good idea.
Get (and Stay) Energized
Those that have more energy are more likely to stay in your store and browse the aisles for longer periods of time.
Yellow makes people happy, but red and orange invoke feelings of motivation and energy.
Red specifically is the first color that the human eye is drawn to in a room. It invokes feelings of power and authority, so using it will lead consumers to understand that you’re an expert in your brand and the items that you sell. This will make people feel as though you’re large and in charge.
Orange is significantly more inviting than red. While red is strong, and therefore better suited to accents than being the main color of your commercial space, orange is a bit more subtle. It makes people feel energized through its warmth and motivates people to inquire about products and services.
Ask your commercial painting contractors about the shades of red and orange that they think best suit your project. These experts will be more than happy to give advice on how you can balance your interior decor and make your space appealing and inviting.
Connect and Be Social
In addition to orange, the color that best promotes social activity, purple is a great choice for social spaces. Violet actually stimulates the areas of our brain that work towards solving problems. Additionally, it makes people use the creative part of their minds.
This means that if your business sells products that are in any way meant to make a person more creative, you should consider decorating it with purple paint. Examples of those who would benefit from this color are web design agencies, fashion brands, and craft supply stores.
Begin Your Commercial Painting Project
While there are a lot of different ways to decide what colors you want to paint a commercial building, color psychology is one of the most effective. You can influence customers to inspire a love for your brand and make more sales than ever before.
Now that you know how to use psychology in your business’s interior design, it’s time to get started. Contact us with any questions that you may have about your commercial painting project. We’re more than happy to answer any inquiries before giving you a free estimate as to how much your project will cost.